How to Find Unsold SUVs in the US and Get the Best Deals

Why Are SUVs Sitting Unsold in Dealerships?

In 2025, many dealerships across the United States are facing higher-than-normal inventory levels, particularly in the SUV category. Various factors have led to these unsold vehicles:

Overproduction: Manufacturers have produced more SUVs than the market demands, especially during the supply chain issues of the past years.

Economic Shifts: With fluctuating interest rates and changes in consumer purchasing power, some buyers are opting for cheaper or smaller vehicles, leaving SUVs on the lot longer.

Model Changeovers: As new models are introduced, older models tend to sit unsold, especially if buyers are holding off for the latest features.

While this might pose a challenge for manufacturers, it creates a significant opportunity for savvy buyers. Dealerships need to clear out these unsold vehicles, and this often results in significant discounts, rebates, and incentives.

How to Find Unsold SUVs in the US

Finding unsold SUVs at competitive prices requires knowing where to look and how to spot good deals. Here are some methods to help you find unsold SUVs:

Visit Dealerships: Start by checking local dealerships for unsold SUV inventory. Many dealerships will be eager to clear stock to make space for newer models, which could mean a better deal for you.

Use Online Marketplaces: Websites like Cars.com, Autotrader, and Edmunds allow you to filter search results by “unsold” or “remaining inventory,” helping you find vehicles that have been on the lot for an extended period.

Look for Clearance Events: Dealerships often hold clearance events, especially at the end of the month or the end of the year, to move unsold inventory. These events usually feature deep discounts and attractive financing options.

Check Manufacturer Websites: Some automakers list their unsold stock online, offering discounts and rebates directly through their website. Signing up for alerts can keep you informed of any new offers.

Contact Fleet and Lease Sales: Fleet and lease sales often include unsold SUVs that have been used as rentals or in company fleets. These vehicles are typically well-maintained and available at a lower cost.

Popular Unsold SUVs You Can Find at Lower Prices

Certain SUV models are particularly prone to staying unsold for extended periods. These include:

Jeep Grand Cherokee: As of mid-2025, the Jeep Grand Cherokee has remained unsold for an average of 128 days. With its rugged reputation and luxury features, this model is now offered at competitive prices.

Chevrolet Traverse: With high inventory levels, the Chevrolet Traverse is often available with large discounts, making it a great choice for families needing a spacious, affordable SUV.

Ford Bronco Sport: Sitting unsold for 115 days on average, the Ford Bronco Sport offers a blend of performance and comfort, with a price reduction to make it even more attractive.

Ram 1500: Often left unsold for more than 120 days, the Ram 1500 is a great choice for those looking for a capable and stylish truck with off-road abilities.

These vehicles are often deeply discounted due to slow sales, providing buyers an opportunity to save up to 15% off the MSRP.

How to Negotiate the Best Deal on Unsold SUVs

Once you’ve identified an unsold SUV that suits your needs, negotiating the best price becomes key. Here are some tips for getting the best deal:

Understand the Market Value: Research the vehicle’s market value using online tools like Kelley Blue Book or TrueCar. Knowing the fair market value will give you leverage in negotiations.

Leverage Inventory Days: Dealerships are more likely to negotiate prices on vehicles that have been sitting unsold for extended periods. Use this information to your advantage, as the dealership will be more motivated to move the vehicle.

Ask for Discounts and Rebates: Don’t hesitate to ask for additional discounts or ask the dealer if they are offering any manufacturer rebates. Often, these incentives are available but may not be advertised prominently.

Shop Around: Compare prices from different dealerships. With unsold SUVs, inventory tends to be more flexible, and dealerships might be willing to offer additional discounts to win your business.

Check for Low-Interest Financing: Many manufacturers are offering 0% financing for qualified buyers. Make sure to ask about financing options, as these can save you a lot over the life of the loan.

Best Time to Buy Unsold SUVs

Timing is crucial when looking to buy an unsold SUV. Here are some key moments to look out for:

End of the Month: Dealerships often need to meet monthly sales targets, making them more willing to negotiate on unsold vehicles.

Holiday Sales Events: During major holidays like Memorial Day, Labor Day, and Black Friday, dealerships often hold special sales events that include steep discounts on unsold inventory.

End of the Year: The end of the calendar year is an ideal time to buy an unsold SUV. Dealerships are looking to clear out remaining inventory to make space for new models in the following year.

New Model Release: When a new model is released, dealerships will often discount older models to make room for the latest version, making it a great opportunity to buy an unsold SUV at a lower price.

Benefits of Buying an Unsold SUV

There are many benefits to buying an unsold SUV, including:

Significant Savings: Unsold vehicles are often sold at discounted prices, sometimes up to 15% below MSRP, giving you great value for your money.

Reduced Depreciation: While a new car depreciates as soon as it’s driven off the lot, an unsold SUV that’s been sitting on the lot for several months has already experienced some depreciation. This can save you money in the long term.

Extended Warranty: Unsold vehicles are still new, meaning they come with the manufacturer’s warranty, which can save you on repairs and maintenance costs in the future.

Wide Selection: Since these vehicles are often part of the remaining inventory, you may find a variety of trims, colors, and features to choose from that suit your preferences.