In today’s fast-paced sales landscape, choosing the right CPQ software is critical for streamlining your quoting process and maximizing revenue. Leading solutions like HubSpot CPQ, Salesforce CPQ Plus, and NetSuite CPQ offer distinct advantages for growing businesses. This article compares the top CPQ platforms, explores current CPQ software pricing models, and helps you make a decision that aligns with your business needs.
HubSpot CPQ: Seamless Integration for Inbound Sales
HubSpot CPQ is a user-friendly quoting solution built into the HubSpot CRM ecosystem. Known for its intuitive interface and tight integration with marketing and service tools, it enables small to mid-market businesses to build quotes directly from CRM pipelines.
Key features:
Integrated quote-to-cash workflow
E-signature capabilities
Payment processing options
Native CRM compatibility
HubSpot CPQ pricing remains competitive, particularly for teams already using the HubSpot CRM suite.
CPQ Software Adoption Trends
As companies increasingly prioritize operational efficiency, the demand for CPQ software continues to grow. Organizations across industries — from SaaS providers to industrial manufacturers — are seeking tools that can automate complex quoting, reduce human error, and accelerate time-to-revenue. Solutions such as HubSpot CPQ, Salesforce CPQ Plus, NetSuite CPQ, and DealHub remain central in digital transformation roadmaps.
A key factor influencing CPQ adoption is integration. Modern businesses operate with a stack of interdependent platforms: CRMs, ERPs, billing systems, and marketing automation tools. Choosing a CPQ solution that integrates natively — or through robust APIs — is essential for reducing implementation time and ensuring long-term scalability.
Companies also emphasize user experience and configurability. Sales representatives, finance teams, and IT departments must all interact with the system. CPQ tools that offer intuitive interfaces and low-code/no-code rule management tend to have higher user adoption rates and better ROI.
While Salesforce CPQ Plus may be the go-to solution for North American enterprise firms with complex governance needs, NetSuite CPQ often appeals to mid-market businesses operating internationally, thanks to its native ERP alignment and support for global currencies.
In contrast, HubSpot CPQ is frequently adopted by startups and SMBs within marketing-driven sectors, particularly those already embedded within the HubSpot CRM ecosystem. Its simplified quote generation features and built-in payment options are often sufficient for early-stage teams that prioritize speed over customization.
For software and subscription businesses, DealHub CPQ continues to expand its market share due to its strong support for SaaS billing models and flexible packaging capabilities.